Google My Business is a free tool that allows businesses to manage their online information. This includes their hours, location, contact information, and reviews. In order to show up in Local Packs (the top 3 results on Google), you'll need to make sure your GMB profile is complete and up-to-date.
Here are 5 tips to help you out:
Optimize your Google My Business listing
Complete all of the fields in your listing. The more information you provide about your business, the better. Be sure to include your business name, address, phone number, website URL, and category.
Add photos and videos to your listing. Customers love seeing photos and videos of businesses, so be sure to add some to your listing. You can add up to 10 photos and 3 videos.
Encourage customers to leave reviews
Customer reviews are a great way to improve your ranking in Google Maps and Search, so be sure to encourage customers to leave reviews on your listing. The more positive reviews you have, the better! Make it easy for customers to leave reviews by providing links on your website and social media pages.
Manage and respond to all reviews
Google favors businesses that manage and respond to all their reviews, both positive and negative. This shows that you are committed to providing excellent customer service.
Use relevant keywords in your content
Use keywords in your business description. When writing your business description, be sure to use keywords that describe your business and what you do. This will help customers find you when they search for those keywords on Google.Include relevant keywords in your website content, social media posts, and online listings to help improve your ranking on Google My Business
Promote your Google My Business listing
Make sure that your customers know about your Google My Business listing! Add a link to it on your website and promote it through social media and other marketing channels.
By following these extremely simple steps, you can increase your chances of ranking in the top 3 on Google My Business.