What makes a great website? Website Checklist for business owners

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If you're a business owner, you know that having a great website is essential to your success. But what makes a great website? Here's a checklist of must-haves for any business website:

A clear message

Your website should have a clear purpose and messaging. Whether you're selling products, providing services, or sharing information, your website should be clear about what you do and why people should care.

If you want people to buy products from your website, it needs to be easy to find the products and purchase them. If your site is selling services, make it easy for visitors to book appointments or request quotes. If you're sharing information, clearly state what that information is and why people should care.

People won't stay on your website if they can't figure out what it's for or if they don't see value in the content. Make sure your site is focused and easy to navigate so that visitors can quickly find what they're looking for.

Responsive Design

If you want your website to look its best on all devices, you need to make sure it has a responsive design. With a responsive design, your website will automatically adjust to fit the screen size of the device it's being viewed on. That means no more manually resizing your website or creating separate versions for different devices - everything will be taken care of automatically.

Responsive design is essential in today's mobile-first world. More and more people are using their smartphones and tablets to access the internet, and if your website isn't optimized for these devices, you're missing out on a lot of potential traffic. A responsive design will make your site look great on all devices, so you can be sure that everyone who visits your site will have a positive experience.

If you're not sure whether your site has a responsive design, just open it up on different devices and see how it looks. If the layout and content change to fit the screen size, then you've got a responsive design. If not, then you'll need to make some changes to ensure that your site looks its best on all devices.

Fresh Content

Here are a few ways to make sure your website always has fresh, new content:

1. Add a blog. If you don't have one already, adding a blog is a great way to regularly update your website with new content. Make sure to post at least once a week, and try to mix up the topics to appeal to a wide range of users.

2. Update your product listings. If you sell products on your website, make sure to keep the listing information up-to-date. New product photos, descriptions, and pricing information will help keep customers coming back for more.

3. List upcoming events. Whether it's an industry conference or your company's holiday party, be sure to list all upcoming events on your website. This helps keep people in the loop on what's going on, and it also helps build anticipation for future events.

4. Share newsworthy items. If there's something newsworthy going on in your industry or within your company, share it on your website! This could be anything from a new product launch to an award your company has won.

Making sure your website always has fresh, new content is essential to keeping users engaged and interested in what you have to offer. By following the tips above, you can ensure that your site is always providing visitors with something new and exciting to check out.

Strong Design

A well-designed website will instil trust and confidence in your company.

Bad design, on the other hand, will scare users away before they even have a chance to learn what you're all about.

Making a good first impression is critical for any business, but especially for businesses with an online presence. Your website is often the first point of contact between you and potential customers, so it's important that it makes a good impression.

A well-designed website will have a clean and professional look that makes users want to stay awhile. Pay attention to your site's navigation, typography, imagery, and overall user experience. All of these factors contribute to the first impression users will get of your business.

On the other hand, bad design can scare users away before they even have a chance to learn what you're all about. If your website is confusing or difficult to navigate, users are likely to click away and look for another option. It's important to avoid common design mistakes that can turn users off, such as obtrusive advertising, auto-playing videos, and pop-ups.

By taking the time to create a strong and effective design for your website, you'll be able to make a positive first impression on potential customers and encourage them to stick around long enough to learn more about your business.

Optimised for Search Engines

If you're not sure how to do this, you can hire an SEO consultant to help you.

As the internet has become increasingly competitive, it's more important than ever to make sure your website is optimized for search engines. When potential customers search for your product or service online, you want them to be able to find your website easily. Search engine optimization (SEO) is the process of making your website more visible and easy to find in search engine results pages (SERPs).

There are a number of ways to optimize your website for search engines. The most important thing is to use the right keywords in your content. These are the words and phrases that people are searching for when they're looking for businesses like yours. You can use keyword research tools like Google AdWords Keyword Planner to find popular keywords related to your business. Once you know which keywords to target, you can incorporate them into your website's title, meta tags, headings, and content.

It's also important to make sure your website is easy for search engines to crawl and index. That means ensuring that your site's code is clean and well-organized and that all of your pages are linked together logically. If you're not sure how to do this, you can hire an SEO consultant or web developer to help you.

Making sure your website is optimized for search engines can be a complex and time-consuming task, but it's worth it if you want to attract more customers online.

Integrated Social Sharing

If you have a blog, RSS feed, or newsletter, be sure to include social sharing buttons so users can share your content with their own followers easily.

As the world becomes more and more digitized, it's important for businesses to establish an online presence. One way to do this is through social media integration. By including links to your social media profiles on your website, you make it easy for users to connect with you online. This also allows them to share your content with their own followers, which can help expand your reach.

It's important to consider which social media platforms are most popular with your target audience when deciding which ones to include on your website. For example, if you're targeting millennials, then Instagram and Snapchat would be good choices. If you're targeting baby boomers, then Facebook and Twitter would be better options. Once you've determined which platforms to use, be sure to set up profiles for each one and post regularly. If you don't have the time or resources to do this yourself, there are plenty of social media management tools that can help.

Including social media links on your website is a simple way to increase your online presence and reach a wider audience. So don't forget to add them to your site today!

Easy to navigate and use

If a website is difficult to navigate, potential customers will likely move on to another site. Here are some tips to make sure your website is user-friendly:

  • Use clear and concise text that is easy to read.

  • Break up text into short paragraphs or bullet points.

  • Use headings and subheadings to help readers find what they are looking for.

  • Include an search bar so visitors can easily search for specific keywords or topics.

  • Use images and infographics to break up text and add visual interest.

  • Make sure your contact information is prominently displayed and easy to find.

If you follow these tips, you can create a website that will be user-friendly and enjoyable for visitors to use.


Making a great website is simpler than you may think. In short: Your website needs to have a clear purpose and easy-to-navigate user interface. It is important for a website to have a responsive design so that it can be easily viewed on all devices. Fresh content should be added regularly, such as through a blog, and the site should be optimized for search engines. Social media links should also be included so that users can easily share your content.